Cannabis SEO From Inside the Industry
We came into cannabis already deep in SEO and digital strategy across hundreds of regulated industries. Then we got involved in cannabis itself — and that changed everything. We don't just market this industry. We understand it, we work in it, and we know that the brands educating their audience while they sell to them are building positions nobody can buy their way past.
That's 14.25% to 17.23% between 2021-2022 — and it's accelerating. The fastest-growing segment of cannabis consumers isn't who most agencies are marketing to. We build for the customers walking past your door today who haven't come in yet. That takes a different kind of content strategy — one built on education, not assumption.
Educate the Market. Own the Market.
Here's the thing most agencies miss about cannabis: your customers — especially the ones who aren't lifelong consumers — need to learn before they buy. What's the difference between a tincture and an edible? What does state law actually allow? Is this strain going to help them sleep or keep them up until 3 AM? That education IS your marketing. The brands that answer those questions earn the trust, the rankings, and the repeat customers. We call it educate-and-sell, and it's not a tactic we bolt on. It's how we think about every piece of content we build for cannabis clients.
And then there's compliance. California requires 71.6% adult audience verification. New York prohibits ads within 500 feet of schools. Every state has its own maze. We've been navigating compliance in finance and other regulated industries for years — so when we brought that expertise into cannabis, the regulatory complexity wasn't a learning curve. It was familiar territory with different rules. That cross-industry compliance experience is a structural advantage most cannabis-only agencies simply don't have.
Cannabis SEO Challenges We Solve
Advertising restrictions on Google, Meta, and TikTok limit paid marketing channels for cannabis businesses.
When you can't buy your way to the top, you earn it. We build organic strategies that turn SEO into your most powerful and most profitable acquisition channel. And the content we create doesn't just rank — it educates your audience on products, dosing, compliance, and local regulations. That education builds the trust that drives conversions. Oh, and we can get you running on Meta, too. Organic-first doesn't mean organic-only.
Regulatory requirements vary by state, making it difficult to know what claims you can and can't make in your content.
We've navigated compliance in finance, healthcare, and other industries where one wrong claim can cost you everything. Cannabis compliance is complex, but it's not our first time operating under a magnifying glass. We build content strategies that keep you visible, compliant across state frameworks, and never at risk of a licensing issue. That's not caution — it's experience.
Local competition is intensifying as more dispensaries open, and everyone's targeting the same high-intent local searches.
Is your 21+ age verification interstitial blocking Googlebot from crawling your site? You'd be surprised how many dispensary sites have technical SEO problems they don't even know about. We catch the stuff other agencies miss because we actually work in this space. Then we dominate Google Maps and local pack results through strategic local SEO, citation building, and review management. First in organic results means first through the door.
Are you going to keep meeting the market where they are, or are you going to educate while you sell?
How We Build Cannabis SEO Success
Market & Compliance Audit
We don't start from zero in this industry. We know the competitive landscape, the compliance pitfalls, and the state-by-state regulatory differences that trip up agencies who are just learning the space. Your audit builds on that existing knowledge — so we're mapping your specific opportunities against a market we already understand deeply.
Technical Foundation
Site speed, mobile optimization, and crawlability — the technical infrastructure that many cannabis sites overlook. Age verification interstitials, heavy menus, and third-party integrations create issues most agencies don't even think to check. We do.
Local SEO Dominance
Google Business Profile optimization, citation building, and review strategy to own local search in your market. For dispensaries, local visibility is where the highest-intent customers are searching — and a dominant local presence converts to foot traffic faster than any other channel.
Content That Ranks
This is where educate-and-sell comes to life. Strain guides, dosing information, compliance explainers, local market content — we build the educational resources your customers genuinely need, and those resources simultaneously build the search authority that drives rankings. The brands that teach their market own it.
Authority Building
We know the cannabis media ecosystem — the industry publications, the trade outlets, the local partnerships that actually move the needle on authority. Strategic link building in cannabis isn't just about volume. It's about getting the right signals from the right sources in a space we know inside and out.
Results That Matter
Local Pack Dominance
Top 3 local pack positions for high-intent searches in your market. That's where dispensary visits start — and we know how to get and keep those spots.
"They actually understand this industry. Most agencies we talked to couldn't even explain our compliance requirements. JSB already knew them and built a content strategy around educating our customers that completely changed our organic traffic."Dispensary Owner
"[FLAG:CLIENT] — Placeholder for cannabis client testimonial about organic growth results and partnership experience."
[FLAG:CLIENT]
[FLAG:CLIENT]
Grow Your Cannabis Brand Through Organic Search
We're already in this industry, already building, and already seeing what works. The cannabis market is projected to triple in the next decade — and the brands investing in organic authority and education-driven content right now are the ones that will own it. Let's talk about your market and what a team with real cannabis depth can do for your business.
Get Your Cannabis SEO Assessment