Earn the Visibility That Rankings Can't Buy
Digital PR earns brand visibility through genuine relationships, newsworthy content, and strategic presence across the platforms that matter. In the AI era, off-site brand mentions correlate with visibility far more strongly than backlinks alone -- 0.66-0.71 for mentions versus 0.218 for links. We've always believed authentic brand presence matters more than artificial tactics. The data now proves it.
Brand Visibility Is the New Off-Page Authority
The way off-page authority works has fundamentally shifted. Off-site brand mentions now correlate 0.66-0.71 with AI visibility across a study of 75,000 brands by Ahrefs -- while backlinks correlate at just 0.218. YouTube mentions show the strongest individual platform correlation at approximately 0.737. The data is clear: in the AI era, being mentioned matters more than being linked.
This aligns with what 89% of decision-makers already know, according to Edelman and LinkedIn research: thought leadership enhances perceptions of organizations. Original research is the 'gold standard' for that thought leadership. The most effective off-page strategy isn't chasing links -- it's building the kind of brand presence that earns mentions, citations, and recognition because your expertise is genuinely worth talking about.
We've held this position for years. Digital PR is about earning visibility through real expertise and authentic relationships -- not transactional exchanges. The evolution toward AI search hasn't changed our approach. It's validated it.
What Digital PR Covers
Earned Media & Brand Mentions
Strategic brand presence through industry publications, expert commentary, and newsworthy content. Off-site brand mentions correlate 0.66-0.71 with AI visibility -- far stronger than backlinks alone at 0.218 correlation. We build the kind of earned media presence that search engines and AI systems recognize as genuine authority.
Thought Leadership
89% of decision-makers say thought leadership enhances their perception of an organization (Edelman/LinkedIn). Original research is the gold standard -- depth and insight that earns recognition organically, not because someone was asked to publish it. We help you develop the expert positioning that makes your brand the one publications want to quote.
Content-Driven Outreach
Creating content worth sharing and citing: original research, data-driven insights, expert analysis. Content that earns mentions because it adds genuine value to the conversation. When your content is good enough to stand on its own, the visibility follows.
Relationship-Based Visibility
Building genuine relationships with industry publications, journalists, and influencers. Not transactional exchanges -- authentic connections that lead to earned visibility across the platforms AI systems actively monitor. Brands mentioned on 4 or more platforms are 2.8x more likely to appear in ChatGPT responses.
How Digital PR Builds Brand Authority
Brand Presence Audit
We analyze where your brand currently appears -- and where it doesn't -- across publications, directories, social platforms, and AI systems. This reveals the visibility gaps and opportunities that inform the entire strategy.
Content & Narrative Development
We develop the newsworthy content, original research, and expert positioning that gives publications and platforms a reason to mention your brand. This is earned visibility -- not paid placement.
Strategic Outreach
Targeted outreach to relevant industry publications, local media, and platforms where your audience already looks. We build genuine relationships that lead to authentic mentions and coverage.
Visibility Tracking & Expansion
We track brand mentions, media coverage, platform presence, and AI citation frequency. As visibility grows, it compounds -- each mention makes the next one more likely, and each platform presence strengthens the overall brand signal.
Visibility Challenges We Solve
You want to build off-page authority, but traditional tactics feel inauthentic and risky.
Digital PR earns brand visibility through genuine relationships and newsworthy content. Off-site brand mentions correlate 0.66-0.71 with AI visibility, far stronger than backlinks alone at 0.218. This is authentic authority building that compounds naturally over time.
Your business has real expertise, but it's not being recognized by the publications and platforms that matter.
89% of decision-makers say thought leadership enhances perceptions (Edelman/LinkedIn). We develop the original research, expert commentary, and content-driven outreach that positions your brand as the authority publications want to feature and audiences want to follow.
AI search is growing, and you need your brand to be visible across the platforms AI systems monitor.
Brands mentioned on 4 or more platforms are 2.8x more likely to appear in ChatGPT responses. YouTube mentions show the strongest platform correlation at approximately 0.737. We build strategic multi-platform presence that makes your brand the kind of entity AI systems cite.
Off-site brand mentions correlate 0.66-0.71 with AI visibility across a study of 75,000 brands (Ahrefs). Backlinks? Just 0.218. In the AI era, being mentioned matters more than being linked to. Digital PR builds the brand presence that drives visibility across both traditional and AI search -- and it does it authentically.
We've said for years that authentic brand building matters more than artificial tactics. The AI era proved it -- brand mentions correlate 3x stronger with AI visibility than backlinks do. Digital PR is how you earn the visibility that actually compounds.
Start Your Digital PR Strategy
Build the kind of brand visibility that search engines and AI systems reward. Let's assess your current brand presence and develop a strategy for earning the mentions, coverage, and recognition that compound into lasting authority.
Start Your Digital PR Strategy