If Search Engines Can't Read It, Nothing Else Matters
Technical SEO is the engineering layer that determines whether search engines -- and the AI systems built on top of them -- can discover, crawl, render, and understand your content. Without it, the best content strategy in the world stays invisible. We audit and fix the infrastructure that makes everything else work.
Technical SEO is not a checklist you run once and forget about. It's the engineering infrastructure that determines whether search engines -- and the AI systems that cite them -- can even find your content. Get this wrong, and nothing else you invest in can do its job.
The Infrastructure That Makes Content Discoverable
Technical SEO operates across four pillars: crawlability (can search engines find your pages), indexability (will they add your pages to their database), renderability (can they read all the content on each page), and rankability (is the technical quality strong enough to support competitive positioning). Roughly 40% of websites have critical technical SEO issues limiting their ability to rank -- issues that no amount of content or link equity can overcome.
The stakes have grown. AI crawlers now account for up to 30% of total crawl activity on many sites, with GPTBot traffic alone growing 305% in a single year. And here's the critical gap most businesses miss: most AI crawlers cannot render JavaScript. Research from Vercel and MERJ confirms that sites built on heavy JavaScript frameworks are essentially invisible to AI search engines like ChatGPT and Perplexity. Technical SEO isn't just about Google anymore -- it's about making your content accessible to every system that might send you customers.
We approach technical SEO as the foundational layer it actually is. Before we talk about content strategy or authority building, we make sure every important page on your site is discoverable, indexable, and understandable by every crawler -- traditional and AI -- that visits.
What Technical SEO Covers
Crawlability & Site Architecture
How search engines discover and navigate your content. We optimize for flat click depth with hierarchical organization, clean XML sitemaps, and precise robots.txt configuration. AI crawler traffic has surged to 30% of total crawl activity on many sites -- your architecture needs to serve both traditional and AI crawlers efficiently.
Core Web Vitals
Google's three performance metrics: LCP under 2.5 seconds (how fast your main content loads), INP under 200 milliseconds (how responsive your page feels), and CLS under 0.1 (how stable the layout is while loading). Only 44% of WordPress sites meet these benchmarks, compared to 63% for modern static frameworks. Performance is both a ranking signal and a user experience signal.
Structured Data & Schema
JSON-LD schema markup feeds Google's Knowledge Graph and helps AI systems understand your content as entities, not just text. Pages with structured data see up to 40% higher click-through rates. Schema is the bridge between your technical infrastructure and AI visibility.
JavaScript SEO
Most AI crawlers cannot render JavaScript -- content locked behind client-side rendering is invisible to ChatGPT, Perplexity, and other AI search systems. We implement static-first and server-side rendering strategies that serve complete HTML to every crawler that visits.
Mobile-First Indexing
100% of websites are now crawled mobile-first as of July 2024. That means Google sees your mobile site first and evaluates it as your primary experience. Content parity, responsive design, and mobile performance aren't optional -- they're the baseline.
Indexation & Crawl Budget
Search engines allocate finite crawl resources to your site. We make sure those resources are spent on pages that matter -- identifying orphan pages, fixing indexation gaps, eliminating crawl waste, and targeting server response times under 200ms so crawlers can move efficiently.
How a Technical SEO Audit Works
Crawl & Index Analysis
We run a comprehensive crawl of your site to identify exactly how search engines see it. Crawl errors, orphan pages, redirect chains, duplicate content, and indexation gaps all surface here. We compare what Google has indexed against what you actually want indexed -- the gap between those two lists tells us where the problems are.
Performance Assessment
Core Web Vitals, server response times, page load speeds, and mobile rendering quality. We benchmark your performance against both your competitors and Google's published thresholds -- LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1.
Architecture Review
Site structure, URL hierarchy, internal linking patterns, and schema markup implementation. We identify the structural issues that limit crawl efficiency and weaken the topical authority signals your content should be sending.
Implementation Roadmap
Prioritized fixes ranked by impact and effort. We don't hand you a 200-item checklist -- we give you a clear sequence of what to fix first, what can wait, and why each fix matters to your bottom line.
Technical Challenges We Solve
Your content is strong, but search engines struggle to discover and index all of it efficiently.
We optimize crawl paths, fix indexation gaps, and ensure every important page is accessible. Proper site architecture means search engines spend their crawl budget on content that matters -- not on duplicate pages, redirect chains, or dead ends that waste their resources.
Your site is built on a JavaScript framework, and you're not sure AI search engines can read your content.
Research from Vercel and MERJ confirms that most AI crawlers cannot render JavaScript. We implement static-first rendering strategies that serve complete HTML to every crawler -- traditional and AI. Your content becomes accessible to the full ecosystem of systems that drive traffic.
You've invested in content and authority building, but your Core Web Vitals scores are holding back your rankings.
Only 44% of WordPress sites meet Core Web Vitals benchmarks, compared to 63% for modern static frameworks. We identify the specific performance bottlenecks dragging down your scores and build an implementation plan that turns a ranking barrier into a competitive advantage.
AI crawler traffic is surging. GPTBot traffic grew 305% in one year, and AI crawlers now represent up to 30% of total crawl activity on many websites. Technical SEO has expanded beyond Google -- your site's infrastructure now determines visibility across traditional search, AI Overviews, ChatGPT, Perplexity, and every AI system that needs to read your content.
Get Your Technical SEO Audit
Find out what's limiting your site's visibility. Our technical audit identifies the infrastructure issues holding you back -- and gives you a clear, prioritized roadmap to fix them.
Get Your Technical SEO Audit